Books-A-Million to Host Midnight Release Party for “Harry Potter and the Cursed Child”  on Saturday, July 30

Books-A-Million to Host Midnight Release Party for “Harry Potter and the Cursed Child” on Saturday, July 30

Harry Potter fans are invited to celebrate the series’ epic eighth installment with trivia contests, wand crafts, costume contests, prize giveaways and more!

Aparecium! Let the countdown begin … the removal of the invisibility cloak on the latest installment of the Harry Potter series is just days away! July 31 marks the official script book release of “Harry Potter and the Cursed Child – Parts I & II,” the theatrical eighth installment of JK Rowling's best-selling Harry Potter series, premiering as a play on London’s West End stage. To celebrate the launch of the latest chapter of this spellbinding saga, Books-A-Million is treating fans to an action-packed Harry Potter Midnight Release Party on Saturday, July 30 at all Birmingham-area store locations! Festivities begin at 2 p.m. and include Harry Potter trivia contests, Marauder’s Map scavenger hunts, wand crafts and more before the official countdown event starts at 9 p.m. with Sorting Hat ceremonies, costume contests and other Potter-themed activities. 

WHAT:          
Harry Potter Midnight Release Party

Visuals:

  • Costume contest
  • First look at books being unboxed (promptly at midnight)
  • Sorting Hat ceremony
  • Wand crafts

WHEN:          
Saturday, July 30
Festivities begin at 2 p.m. and the official countdown starts at 9 p.m.

WHERE:        
Birmingham-area locations

  • Birmingham: 757 Brookwood Village, Birmingham, Ala. 35209
  • Birmingham: 5287 Hwy. 280 S., Birmingham, Ala. 35242               
  • Fultondale: 3429 Lowery Pkwy., Fultondale, Ala. 35068
  • Trussville: 1624 Gadsden Hwy., Trussville, Ala. 35173
  • Alabaster: 300 Colonial Promenade Pkwy., Alabaster, Ala. 35007
  • Cullman: 719 2nd Ave. NW, Cullman, Ala. 35055 

HOW:            
Contact Jennifer Walker at 404-233-3993 (office) or 678-938-3667 (cell) to arrange b-roll and/or                         interviews during event.   

INFO:             
Visit booksamillion.com/harrypotter to learn more. 

Contact us
Chelsea Bohannon BRAVE Public Relations
Chelsea Bohannon BRAVE Public Relations
About Books-A-Million

ABOUT BOOKS-A-MILLION

Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 250 stores in the 32 states as well as an online store at http://www.booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at http://www.booksamillion.com/storefinder.

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Books-A-Million
402 Industrial Lane
Birmingham, AL 35211