Books-A-Million to host Midnight Release Party for “Harry Potter and the Cursed Child”  on Saturday, July 30

Books-A-Million to host Midnight Release Party for “Harry Potter and the Cursed Child” on Saturday, July 30

Media invited to capture armored action at Lakeland location during Dunbar sealed book drop prior to reveal

Aparecium! Let the countdown begin … the removal of the invisibility cloak on the latest installment of the Harry Potter series is just days away! July 31 marks the official script book release of “Harry Potter and the Cursed Child – Parts I & II,” the theatrical eighth installment of JK Rowling's best-selling Harry Potter series, premiering as a play on London’s West End stage. To celebrate the launch of the latest chapter of this spellbinding saga, Books-A-Million is treating fans to an action-packed Harry Potter Midnight Release Party on Saturday, July 30 at all locations! General festivities begin at 2 p.m. and include Harry Potter trivia contests, Marauder’s Map scavenger hunts, wand crafts and more before the official countdown event starts at 9 p.m. with Sorting Hat ceremonies, costume contests and other Potter-themed activities.

WHAT:          
Harry Potter Midnight Release Party

Visuals:

  • Exclusive look at Harry Potter books being unloaded from the Dunbar truck
  • Sorting Hat ceremony
  • Wand crafts
  • Costume contest

WHEN:          
Saturday, July 30

  • General festivities begin at 2 p.m. and the official countdown starts at 9 p.m.
  • The Dunbar armored truck will be onsite to unload books between 5-6 p.m.

WHERE:        
Books-A-Million Lakeland
Lakeside Village
1520 Town Center Drive
Lakeland, FL 33803

HOW:             
Contact Chelsea Bohannon at 404-233-3993 (office) or 678-416-2483 (cell) to confirm attendance during the book unloading or to schedule an interview with an onsite representative

INFO:             
Visit booksamillion.com/harrypotter to learn more

Contact us
Chelsea Bohannon BRAVE Public Relations
Chelsea Bohannon BRAVE Public Relations
About Books-A-Million

ABOUT BOOKS-A-MILLION

Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 250 stores in the 32 states as well as an online store at http://www.booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at http://www.booksamillion.com/storefinder.

Follow Books-A-Million on Twitter (http://twitter.com/booksamillion) and like us on Facebook (http://facebook.com/booksamillion).

Books-A-Million
402 Industrial Lane
Birmingham, AL 35211