Books-A-Million partners with Children’s of Alabama to present second annual Superhero Month this October

Books-A-Million partners with Children’s of Alabama to present second annual Superhero Month this October

Children and families fighting chronic illnesses honored with fun activities all month long

Capes and crowns will be front and center during Children’s of Alabama’s annual Superhero Month happening throughout the month of October! Presented by Books-A-Million, the inspirational “The Power of Children’s” campaign honors brave children and their families who are fighting chronic illnesses at Children’s of Alabama with spirited festivities that celebrate courage and inner strength! 

“It is our privilege and honor to once again partner with Children’s of Alabama to present Superhero Month,” said Scott Kappler, Books-A-Million Vice President of Marketing. “We couldn’t be more proud to serve alongside an organization that touches the lives of so many people in our community and within our own company. Through this campaign, we’re able to provide these kids with an opportunity to simply be a kid again; to be silly and smile; to enjoy fun amidst the challenges they’re going through on a daily basis.”

The month-long celebration will kick off this Friday, September 30 with a private superhero meet and greet at the hospital. Patients will receive capes and masks, in addition to being able to participate in arts and crafts activities. During the evening, glow sticks will be passed out for the Let Your Power Shine event, while blue lights illuminate the sky from the top of the hospital to honor both patients and staff. Throughout the rest of the month, a variety of superhero-themed events – from art activities including painting your super power; to special visits from not-so-average window washers – will take place for patients and parents to enjoy! 

For more information on the Power of Children’s campaign or to donate, visit

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Chelsea Bohannon BRAVE Public Relations
Chelsea Bohannon BRAVE Public Relations
About Books-A-Million


Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 250 stores in the 32 states as well as an online store at While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at

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